I am assuming that Scheel's is a department store.
Sporting goods store. 179,000 square feet.link
Sandy is asking people to buy Drake gear there. Won't that just take away sales from the book store?
Hopefully, it will be in addition to what they sell at the book store. A lot more people visit Scheel's every day than probably visit the book store in a month.
Where is Scheel's located? Is it in a mall? Lots of foot traffic, then, correct? If so, then sounds like a good thing.
Jordan Creek Mall (largest in the state). It is one of the anchor stores. Huge amounts of foot traffic.